Best Bookkeeping Software for SMBs and Freelancers in 2024
- Joy Atuzie
- Jan 23, 2025
- 4 min read
Updated: Feb 2, 2025

Effective bookkeeping is critical for small and medium-sized businesses (SMBs) and freelancers who want to maintain financial health, comply with tax regulations, and scale their operations. In today’s digital age, the best bookkeeping software can streamline financial management, save time, and reduce errors, making it an essential investment for any business or freelance professional.
This article delves into the top bookkeeping solutions in 2024, evaluating their features, pricing, ease of use, and suitability for different business sizes and needs. Whether you’re a freelancer managing a handful of clients or an SMB juggling multiple accounts, this guide will help you find the best bookkeeping software to fit your requirements.
What to Look for in the Best Bookkeeping Software
Before diving into specific solutions, it’s essential to understand what makes bookkeeping software truly great. Here are some factors to consider:
Ease of Use: User-friendly interfaces are crucial, especially for freelancers and SMB owners who may not have accounting expertise.
Automation Features: Automatic invoice generation, payment reminders, and bank reconciliation can save significant time.
Scalability: The software should accommodate business growth, offering more advanced features as your needs expand.
Integrations: Seamless integration with tools like CRM, payroll, and tax software can streamline operations.
Cost-effectiveness: Look for software that delivers excellent features at a competitive price point.
Customer Support: Reliable support can make all the difference when dealing with technical issues.
Top Picks for the Best Bookkeeping Software in 2024
1. QuickBooks Online
QuickBooks Online remains one of the most popular choices for SMBs and freelancers. Its comprehensive features and user-friendly design make it a go-to solution for businesses of all sizes.
QuickBooks Online stands out for its extensive integrations with third-party tools, making it highly versatile. It also offers tiered pricing plans, ensuring scalability as your business grows. Plans start at $25/month, with advanced features available at higher tiers.
Key Features:
Automatic bank reconciliation
Expense tracking with receipt uploads
Customizable invoices
Time tracking for projects
Tax calculation and filing tools
2. Xero
Xero is a cloud-based bookkeeping solution designed for SMBs and freelancers looking for simplicity and efficiency. Xero’s clean interface and robust reporting tools make it ideal for users who prioritize simplicity without compromising on functionality. Starts at $13/month, with advanced features in premium plans.
Key Features:
Intuitive dashboard with real-time insights
Multi-currency support
Automated bank feeds
Inventory tracking
Extensive app ecosystem for integrations
3. FreshBooks
FreshBooks is particularly popular among freelancers and solopreneurs thanks to its focus on invoicing and expense tracking. FreshBooks is highly intuitive, making it one of the best bookkeeping software options for users without prior accounting experience. Starts at $15/month, with more advanced features available in higher tiers.
Key Features:
Simple, customizable invoicing
Time and expense tracking
Double-entry accounting
Seamless client communication through a client portal
Automatic payment reminders
4. Zoho Books
Zoho Books is part of the Zoho suite, offering excellent value for SMBs and freelancers already using other Zoho tools. Zoho Books delivers exceptional functionality at an affordable price, making it perfect for budget-conscious businesses. Plans start at $15/month, with free options for businesses earning under $50,000 annually.
Key Features:
Automated workflows
Comprehensive financial reports
Integration with Zoho CRM and Zoho Payroll
Expense categorization
Multi-language and multi-currency support
5. Wave
Wave offers a free solution tailored to freelancers and very small businesses. Despite being free, it delivers a robust set of features. Wave is perfect for businesses on a tight budget that still require professional bookkeeping tools. Its receipt scanning and invoicing features stand out for freelancers.
Free for basic features; payment processing and payroll incur additional fees.
Key Features:
Free invoicing and receipt scanning
Automatic transaction imports
Built-in payment processing
Intuitive dashboard
6. Kashoo
Kashoo is an affordable and straightforward bookkeeping tool designed for freelancers and very small businesses. Kashoo focuses on simplicity, making it one of the best bookkeeping software options for users looking for a no-frills solution. Starts at $20/month.
Key Features:
Simple and intuitive interface
Automatic categorization of expenses
Multi-user access
Real-time bank feeds
7. Bonsai
Bonsai is an all-in-one solution for freelancers, combining bookkeeping with tools for contracts, proposals, and project management. For freelancers, Bonsai is a versatile platform that goes beyond bookkeeping to help manage the entire client lifecycle. Plans start at $24/month.
Key Features:
Integrated invoicing and payment tracking
Tax reminders and reports
Contract and proposal templates
Client and project management tools
8. Bench
Bench offers a hybrid solution, combining software with human bookkeepers to manage your finances. If you’re looking for a hands-off solution, Bench’s combination of software and human expertise makes it one of the best bookkeeping software choices. Starts at $249/month, including bookkeeping services.
Key Features:
Dedicated bookkeeper included
Monthly financial statements
Year-end tax preparation
Real-time expense tracking
9. Sage Business Cloud Accounting
Sage is a reliable name in the accounting world, and its cloud-based solution caters to small businesses with scalability in mind. Sage Business Cloud Accounting offers the perfect mix of affordability and advanced features, making it suitable for growing SMBs. Starts at $10/month.
Key Features:
Automated invoicing
Expense tracking
Multi-currency invoicing
Integration with Microsoft Office 365
10. FreeAgent
FreeAgent is an ideal choice for freelancers and small businesses in the UK, offering localized features. FreeAgent is tailored to the UK market, providing tax-related tools that simplify compliance for freelancers and SMBs. Starts at £14.50/month.
Key Features:
VAT filing for UK users
Time tracking and invoicing
Cash flow forecasting
Tax and payroll management
How to Choose the Right Bookkeeping Software
When selecting the best bookkeeping software, consider the following:
Business Needs: Freelancers may prioritize invoicing, while SMBs may need inventory and payroll integration.
Budget: Factor in your monthly or annual budget for bookkeeping tools.
Scalability: Choose software that can grow with your business.
Trial Periods: Take advantage of free trials to evaluate whether the software fits your needs.
Conclusion
Investing in the best bookkeeping software is a game-changer for SMBs and freelancers. It not only simplifies financial management but also frees up time to focus on growing your business. Solutions like QuickBooks Online, Xero, and FreshBooks cater to diverse needs, while affordable options like Wave and Zoho Books ensure everyone can access reliable bookkeeping tools.
By choosing the right software, you can maintain accurate financial records, ensure tax compliance, and make informed decisions to drive your business forward.



Comments